NUO HOTEL BEIJING NAMED OFFICIAL HOTEL SPONSOR OF 5TH BRITISH POLO DAY CHINA 2015
NUO Hotel Beijing is proud to announce that it has been named Official Hotel Partner of the 5th British Polo Day China 2015, scheduled to take place in Beijing's prestigious Tang Polo Club on 13th September 2015, with the hotel's logo displayed prominently on the China Polo Team players' shirts in recognition of the hotel's support. The hotel will also be presenting the award for "Best Playing Pony" after the day's matches, which will see top players in competition, such as George Meyrick, Chevy Beh, Miguel Diaz and China's very own Shilai Liu, Owner of Tang Polo Club and a highly accomplished polo player himself.
" All of us at NUO Hotel Beijing are absolutely thrilled and very honoured to play an active partnership role as the Official Hotel Partner of British Polo Day China during their fifth anniversary, " said Adrian Rudin, General Manager of NUO Hotel Beijing.
Mr. Rudin continued: " Part of NUO Hotel Beijing's brand values is its commitment to serve as a custodian of Chinese culture, as illustrated in our hotel's design and guest experiences inspired by cultural elements of the Ming Dynasty. We found it particularly striking that polo, as an ancient sport, shares a long history with imperial China, as it originated from the plains of central Asia on the famed Silk Road to China and later became popular among the imperial nobility during the Tang Dynasty. Our supporting role for the 2015 British Polo Day China, the very modern incarnation of this sport, is our way to continuing to operate under NUO's guiding philosophy of 'using the past to serve the present'. "
During British Polo Day China, which marks the fifth time that the British Polo Day Global Series returns to China, NUO Hotel Beijing celebrates a day of superb amateur polo sportsmanship highlighting the historical ties that exist between China and Great Britain, alongside such prestigious global brands as Land Rover, Royal Salute, Harrods, Jaeger-LeCoultre, Champagne Taittinger, Hackett London, Holland & Holland, Abercrombie & Kent, Justerini & Brooks, British Silverware, Billionaire.com and many more. The hotel's sponsorship of the event includes providing exclusive accommodation for the event's select group of distinguished VIP guests, members of the nobility and high society, celebrities, business titans, tastemakers and luminaries from the worlds of fashion and entertainment. In addition, during an outside catering event for British Polo Day China to be attended by over 500 people, NUO Hotel Beijing will be deploying its team of world-class culinary professionals who have already started to build a reputation for serving the finest and freshest food in Beijing at the hotel's restaurants, with ingredients carefully sourced from NUO's own green organic farms.
NUO Hotel Beijing's partnership and support are both strategic and crucial for the British Polo Day's ongoing philanthropic efforts, which has been entirely committed to bringing to bear the full weight of its partners, network and creative talent to this end. In 2015, the British Polo Day's cumulative running total of amounts raised for good causes broke through the US$1.8m threshold and keeps on rising.
About NUO Hotel Beijing
In June 2015, China's capital welcomed the first NUO Hotel, the 438-room flagship by Chinese homegrown five-star hotel brand, NUO Hotels. A contemporary lifestyle design and experiential showcase celebrating the golden age of Ming Dynasty heritage literature, art and culture, NUO Hotel Beijing, located in advantageous proximity to the city’s 798 Art District, also heralds the emergence of contemporary Chinese art on the world stage via its own dedicated art gallery and extensive in-house art collection curated by iconic Chinese artist Zeng Fanzhi. Mr. Fanzhi, hailed by global art collectors as "China's greatest living artist" and known for the record-breaking sales of his artworks at international auctions, custom-created four masterpieces for NUO Hotel Beijing and also serves as the hotel's honorary art consultant.
NUO Hotel Beijing also features an Executive Club Lounge and six Restaurants and Bars where ingredients from the hotel’s partner organic local farms & producers are creatively prepared by a team of global culinary experts. The Chinese tradition of tea is a significant highlight with the Yuan Tea Pavilion serving the finest teas in China, all sourced exclusively by NUO direct from the plantations, while the stunning NUO Spa offers treatments based on ancient Chinese medical philosophy.
NUO boasts one of the city's largest and most sophisticated special event venues, including an impressive 1,600 square metre Grand Ballroom. NUO is committed to being green and smart, and has achieved gold-level certification of green building standards from the world-renowned Leadership in Energy and Environmental Design (LEED). The comfort and wellbeing of guests is also a top priority, so a medical-level air purification system with ‘F8 classification’ recognized by European Committee for Standardization (CEN), completes this contemporary sanctuary of style.
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About NUO Hotels
NUO Hotels derives its name from the Chinese characters “诺金“(Nuo Jin) meaning “the golden promise”. In pioneering Chinese luxury hospitality as one of the country’s first homegrown five-star hotel brands, NUO Hotels interprets its “golden promise” by drawing inspiration from the country’s 5,000 years of history and heritage and its commitment to serving as a custodian of traditional Chinese culture. NUO’s brand identity is symbolised by a Chinese vase, representing hospitality, prosperity and commitment to a bright future.
Inspired by China’s rich heritage, NUO Hotels’ core philosophies, as fully exemplified in the group’s properties, are encapsulated by four key brand pillars: Chinese, Luxury, Contemporary and Green. At the same time, NUO Hotels is equally focused in promoting contemporary Chinese art and promises to offer a full range of modern luxurious travel experiences with NUO Travel, whilst retaining characteristics of “low-carbon green intelligence” in all its hotels. In addition to opening the flagship hotel in Beijing, NUO Hotels has development plans in other parts of the China as well as in key global destinations.
With a mission to “build a Chinese national brand, forge an international path”, NUO Hotels stands as a pioneer in symbolising “The Chinese Dream” for the hotel industry. Entirely owned by Beijing Tourism Group (BTG), NUO Hotels represents the novel lifestyle and attitude of modern China, while honouring its cultural heritage. For more information, visit www.nuohotel.com
About British Polo Day
British Polo Days are a celebration of craft and heritage in a polo events network that spans the world. British Polo Days have become an unparalleled platform for elite engagement and business in emerging and growth markets. Having held over 40 events in 15 countries since 2009, the British Polo Day Global Series has grown to encapsulate 10 annual events spanning Abu Dhabi, Australia, China, the United Arab Emirates, France, Germany, Great Britain, India, Mexico, Morocco, Russia, Singapore, Indonesia, Thailand and the US. This year, 2015, marks the fifth consecutive year that the Series returns to China.
The success of the British Polo Days has been largely down to word-of-mouth endorsement from many guests and supporters including key figures in government, the aristocracy, diplomats, military, fashion, art and popular culture. In addition, British Polo Days have hosted members of 12 royal families, 100 independent billionaires and leaders in world innovation including Sir Richard Branson and Elon Musk among others. Over 20,000 guests have enjoyed British Polo Day since inception. For information on British Polo Day China please visit: www.britishpoloday.com/events/china