News from Beijing

Beijing, China (January 2024) — GHA DISCOVERY, the premier global loyalty initiative for independent hotel brands co-established by Kempinski Hotels, has forged a partnership with NUO Hotel Beijing. This collaboration aims to usher in a novel paradigm of Chinese luxury travel, seamlessly fusing contemporary elegance with traditional Chinese aesthetics. The NUO brand, a venture jointly undertaken by Kempinski Hotels and BTG Group, presents a distinctive perspective on luxurious Chinese hospitality. Through enriched privileges, more nuanced membership tiers, and an expanded array of redeemable rewards, the programme meticulously attends to the preferences of contemporary travelers. Furthermore, it taps into GHA's expansive global network, spanning over 800 hotels across 100 countries and regions, thus catering to the needs of more than 26 million esteemed members.

 

The project's most notable aspect is the introduction of Discovery Dollar (D$), marking the industry's inaugural digital reward currency. Upon joining Discovery, members immediately commence earning this currency, redeemable for future reservations, upgrades, spa treatments, dining experiences, and beyond, even before securing their first booking. Furthermore, membership tiers have been expanded to include Platinum, Gold, Platinum, and Titanium, offering enhanced flexibility in upgrade criteria. Earning Discovery Dollars extends beyond bookings and related expenditures, facilitating easier upgrades, whilst Titanium members are privileged to share their status with designated individuals.

 

Aligning with the emerging trend of brief sojourns nearby hotel accommodations, the recently unveiled loyalty initiative has introduced the "Feel Like a Local" scheme. Without the necessity of formal hotel check-ins, members are privileged to utilize the exclusive gymnasium and swimming pool facilities, alongside indulging in discounted culinary and wellness amenities. Tailored to the locale's unique attributes, the bespoke "Exclusive Experience" presents an array of immersive encounters, spanning from cultural immersion to natural exploration.

 

NUO Hotel Beijing presents a gourmet odyssey exclusive to GHA members, granting a 15% discount on afternoon tea at the elegant lobby lounge , sumptuous lunch buffets at N’Joy, or exquisite set menus at JIA Chinese Restaurant. Guests may indulge in tea-time snacks infused with Chinese essence, a luxurious array of global cuisine, and authentic Cantonese delicacies, recognized by Michelin. As a beacon of Chinese luxury hotel brands, NUO curates an unforgettable "exclusive experience" with impeccable craftsmanship, inviting members to immerse in Beijing's urban tapestry and cultural arts. Guests may embark on a luxurious expedition to the adjacent 798 Art District in a chauffeur-driven Maybach, to revel in international and local art exhibitions. From the exalted 25th-floor executive lounge, members may gaze upon Beijing's Upper East Side while a skilled cheongsam tailor takes measurements for bespoke traditional Chinese cheongsams. Guests may also venture to a venerable theater in the city to witness Peking Opera performances and experience the transformative magic of Peking Opera makeup and attire.